Finally, a makeup advertisement addressing the fact that makeup is an ARTFORM, and isn’t only used to “hide your flaws”.
Did Maybelline install surveillance equipment in my house? All of these things are so perfect. And I like how the colors used in this aren’t muted, desaturated tones, but bright, “unnatural” colors. Because I don’t wear makeup to hide any sort of flaws. I wear bright colors, lay it on thick, because it’s fun and expressive.
Pause. Are these real? Actually commissioned by Maybelline? If they’re fakes, they’re damn awesome and make a really important point and Maybelline should jump on this shit. Doing my makeup, as a grad student, is one of my only opportunities I have to create (outside of writing, of course). Yeah, I’m trying to take up knitting, but fuck if I don’t have the patience (me? impatient? SURPRISE!). If these ads are not fake, then HOLLA MAYBELLINE Y’ALL ARE THE SHIT! Plus you make the best drugstore mascaras. On the real.